Every activation is managed end-to-end, giving
you consistency, quality, and the ability to scale.
Trusted By Over 1000 Partners Since 2013
Brand Activations We STAFF
4.8/5
client reviews
"We’ve had an outstanding experience working with Hire Dragons! Their team of brand ambassadors is consistently professional, engaging, and incredibly well-prepared. The brand training they provide to their ambassadors is top-notch — every rep shows up with a strong understanding of our product, our story, and how to genuinely connect with consumers.
Each tasting has been seamless and impactful. Communication is always clear, scheduling is effortless, and their follow-through is reliable. We’ve seen a measurable lift in brand awareness and sales after every sampling.
If you're looking for a tastings agency that takes brand representation seriously and truly acts as an extension of your team, Hire Dragons is the gold standard."
Zachary C.
Sales Manager | On Your 6 Bourbon
client reviews
4.8/5
"We’ve had an outstanding experience working with Hire Dragons! Their team of brand ambassadors is consistently professional, engaging, and incredibly well-prepared. The brand training they provide to their ambassadors is top-notch — every rep shows up with a strong understanding of our product, our story, and how to genuinely connect with consumers.
Each tasting has been seamless and impactful. Communication is always clear, scheduling is effortless, and their follow-through is reliable. We’ve seen a measurable lift in brand awareness and sales after every sampling.
If you're looking for a tastings agency that takes brand representation seriously and truly acts as an extension of your team, Hire Dragons is the gold standard."
Zachary C. | Sales Manager | On Your 6 Bourbon
FAQS
Learn more about brand storyteller staffing.
A Dragon Brand Storyteller is a brand activation staff member who shows up knowing your brand's story, your customer's mindset, and how to read and capture any room. They create live interactions that build excitement, momentum, and opportunity — turning every activation into a compounding asset for your business. Not a script. Not a booth attendant. A Dragon.
"Brand ambassador" means different things across the industry. It can refer to celebrity endorsers, social media influencers, employee advocates, loyal customer referrers, or promotional event staff. Our Dragon Brand Storyteller program takes that promotional staff foundation and builds something deeper, immersing every Dragon Brand Storyteller in your brand's ethos, narrative, and customer psychology so every live interaction feels less like a promotion and more like a genuine brand experience.
Our Dragon Brand Storytellers averages a 57% sales conversion per activation — 37 points above industry standard — with a 98% client retention rate since 2013. Brands that activate with Dragon Brand Storytellers see measurable lifts in brand awareness, consumer engagement, and repeat purchase.
Every Dragon Brand Storyteller embodies the Dragon SCALE Standard — five principles that ensure your brand shows up the same way whether you're in one market or nationwide. Combined with our DEN™ platform for scheduling, reporting, and real-time performance tracking, consistency isn't left to chance more.
Dragon Brand Storyteller goes through a rigorous multi-step process — application, interview, and brand certification program through our Dragon Engagement Network™ (DEN™) learning management system. Before representing your brand they study your product, complete brand-specific quizzes, and pass performance reviews after every activation. They aren't placed and forgotten. Every Dragon Brand Storyteller earns the right to represent your brand — and keeps earning it.