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  • Writer's pictureVik F.

Barrels to Borders: The Saga of American Whiskey and EU Tariffs

The story of American whiskey and its entanglement with EU tariffs is a captivating blend of resilience, diplomacy, and the spirit of distillers. It began in June 2018 when the EU, in a reaction to U.S. tariffs on steel and aluminum, placed a 25% tariff on American whiskey. This move significantly dented exports, causing a slump from $552 million to $440 million in three years.

However, the narrative took a favorable turn in October 2022. The U.S. and EU agreed to suspend the tariff for two years, revitalizing the American whiskey market. This change led to a 29% surge in exports in 2022, surpassing pre-tariff levels.

In a recent development, this suspension has been extended until March 31, 2025, a decision that has been warmly received by the industry. Chris Swonger of the Distilled Spirits Council has highlighted its importance for U.S. distillers and urged for a permanent end to these tariffs. Reflecting this positive trend, recent data shows a nearly 64% increase in exports to the EU.

American whiskey's appeal lies in its unique blend of tradition and innovation, offering a distinct flavor profile that has charmed global audiences. This extended tariff suspension offers a golden opportunity for U.S. distillers to promote their craft in the EU market.

As we reflect on this journey, it's more than just a tale of trade. It symbolizes the power of diplomacy and resilience, demonstrating how international cooperation can overcome economic challenges. As we savor the rich flavors of American whiskey, we also toast to the spirit of global harmony that has allowed this industry to flourish.

With each sip facilitated and every brand story told, we meticulously design moments that resonate, ensuring your brand isn't just tasted, but remembered.

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