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  • Writer's pictureVik F.

DISCUS and The Tasting Alliance Forge a Trailblazing Partnership

A groundbreaking partnership has emerged, heralding a new era of opportunities for industry enthusiasts and experts. The Distilled Spirits Council of the United States (DISCUS), a beacon of advocacy and voice for the U.S. spirits sector, has joined hands with The Tasting Alliance, a titan in global spirits and wine competitions. This collaboration is more than a mere alliance; it's a gateway to the illustrious world of spirits competitions, offering unparalleled benefits to DISCUS members.

The Tasting Alliance, a name synonymous with excellence in the spirits and wine competition sphere, stands as a pivotal figure in this partnership. Founded by the visionary Anthony Blue in 1980, The Tasting Alliance has carved a niche as the custodian of the largest portfolio of global wine and spirit competitions. It’s the parent organization of prestigious events like the San Francisco World Spirits Competition and the New York World Wine & Spirits Competition, among others. Their competitions, steered by a world-class panel of judges, have become the gold standard, elevating the stature of numerous brands in the spirits industry. Winning a medal from The Tasting Alliance is not just an honor; it's a transformative milestone for any producer, catapulting them to recognition in the global arena.

Through this synergistic partnership, DISCUS members are set to receive a 10% discount in all competitions hosted by The Tasting Alliance. This offer spans from the shores of San Francisco to the vibrant cityscape of Singapore, encompassing several top-tier competitions that command high regard in the spirits industry. Chris Swonger, President and CEO of DISCUS, envisions this collaboration as a means to offer new value to DISCUS members while strengthening their ties with the broader industry. Recognizing the pivotal role of spirits competitions, DISCUS is thrilled to work hand-in-hand with The Tasting Alliance, opening new avenues for its members.

Furthermore, this partnership extends a special privilege to craft distillers who triumph in these competitions. They are eligible for a 10% discount on their first-year membership with DISCUS. This membership opens doors to comprehensive support in exporting, advocacy, and insightful guidance to better navigate the spirits industry's intricate landscape.

Amanda Blue, President of The Tasting Alliance, encapsulates the essence of this partnership as more than a collaboration; it's a commitment to uplift and propel spirits brands forward. This alliance promises to redefine the journey for brands entering The Tasting Alliance competitions, setting a new benchmark in the industry.

The 2024 competition schedule under this partnership is as dynamic as it is diverse, featuring events like the San Francisco World Spirits Competition, Singapore World Spirits Competition, and the New York World Wine & Spirits Competition, to name a few. These events not only showcase the finest spirits but also serve as a crucible where emerging and established brands can gain prestige and recognition.

In conclusion, the union of DISCUS and The Tasting Alliance marks a significant milestone in the spirits industry. It's an amalgamation of advocacy, excellence, and a shared vision to foster growth and recognition among spirits brands. As we look towards these exciting competitions in 2024, one thing is certain: the spirits world is on the cusp of a renaissance, with DISCUS and The Tasting Alliance leading the charge.


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