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  • Writer's pictureVik F.

How HHS's Cannabis Shift Could Transform Your Drink Menu

Updated: Sep 17, 2023

Absolutely! Get ready to raise your glasses, folks! The U.S. Department of Health and Human Services (HHS) has just made a groundbreaking recommendation to reclassify cannabis from a Schedule I to a Schedule III substance. While this doesn't mean immediate legalization, it's a monumental step that could reshape the cannabis industry and, by extension, what's in your glass.

Imagine a world where your local café's menu features not just lattes and iced teas, but also CBD-infused cold brews and cannabis-infused mocktails. If the Drug Enforcement Agency (DEA) follows HHS's recommendation, the cumbersome financial and legal barriers that have held back the cannabis beverage market could soon be a thing of the past. We're talking about a potential explosion of creativity and variety in the beverage sector!

So, what's the bottom line? This historic move by the HHS for a cannabis shift could be the catalyst for a new era of beverages. From happy hours to health-conscious sips, the future of drinks is looking not just refreshing but also revolutionary. Cheers—or should we say, "sip sip, hooray!"


With each sip facilitated and every brand story told, we meticulously design moments that resonate, ensuring your brand isn't just tasted, but remembered.

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