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  • Writer's pictureVik F.

Intent Data 2023: The B2B Game-Changer

Updated: Sep 17, 2023

In the ever-evolving B2B marketing landscape, there's a new star on the horizon: intent data. The "2023 Marketing Data Impact Report" by Anteriad reveals a compelling trend - a robust 63% of B2B marketers are now harnessing intent data to refine their campaigns. This shift, up from 57% the previous year, showcases the growing recognition of the power of understanding potential customer interests.


But why the buzz around intent data? Simply put, it's about reading the room. While some consumers are tightening their purse strings due to various financial pressures, others are actively seeking premium experiences. By tapping into intent data, marketers can gain invaluable insights, allowing them to tailor their strategies effectively. From aligning sales and marketing goals to crafting personalized campaigns, the potential is vast and exciting.


In a nutshell, intent data is becoming the compass for B2B marketers navigating the complex seas of consumer behavior. It's not just about collecting data; it's about making it work for you. So, for brands looking to stay ahead of the curve, diving deep into intent data might just be the game-changer you've been waiting for. Dive in and discover the potential!


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