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  • Writer's pictureLaura Valentino Romero

Mastering Flawless Tasting Event Schedules

Over the past decade, we have been deep in the world of tasting events. And trust us, it's been a rollercoaster. From the highs of successful tasting events to the lows of overlooked details, we have seen brands stumble and soar.


Mastering flawless tasting event schedules, especially in places like liquor stores, grocery aisles, and bustling retail chains, feels like navigating a maze. Every store dances to its own tune, with unique rules and rhythms.


Before you dive headfirst into this world, here are some personal nuggets of wisdom we have picked up along the way:


Find Your Sweet Spot: Where does your brand truly shine? Spreading yourself too thin can strain your resources. Focus on markets that resonate with your strategic growth plan.


Know Your Tribe: Who are you trying to woo? If it's retail chains, which ones tug at your heartstrings? Building genuine relationships with your retail partners is the cornerstone of success. Without this bond, you might find your marketing budget slipping through your fingers with little to show for it.


Your Distribution BFF: Who's got your back, ensuring your products are front and center at every tasting event? A reliable distributor is gold.


Check Your Distributor's Pulse: Can they keep up with your dreams? Ensure they can handle the markets you're passionate about.


Pick Your Star: Which of your products makes you beam with pride? That's your star. Ensure you're stocked up and ready to share its story.


Keep the Lines Open: Communication is the heart of any relationship. Regular chats with your retail and distributor partners can sidestep many a hiccup.


Embarking on this journey is exhilarating, but it's also filled with twists and turns. Take a deep breath and plan with care. And hey, if you ever feel lost or just need a chat, we at Hire Dragons are here for you. Let's make your tasting events a story worth toasting.

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With each sip facilitated and every brand story told, we meticulously design moments that resonate, ensuring your brand isn't just tasted, but remembered.

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