Spirited Away by The RTD Market
Updated: Sep 11
Ready-to-drink (RTD) beverages are taking a luxurious turn, and your glass might just feel a little fancier!
Between 2018 and 2021, super-premium cocktails and long drinks have seen an impressive growth of 71%, a testament to our refined taste buds craving higher-quality and branded concoctions.
On the flip side, hard seltzers are taking a backseat with a 10% volume decline in 2022, perhaps a signal to bartenders and brewmasters to rethink their malt-based strategies.
Hold on to your glasses, because innovation is stirring the cocktail scene like a masterful mixologist. Flavor trends are tantalizing taste buds with fuller flavors, higher ABVs, and fruit, tea, or cocktail-inspired profiles.
As if that's not enough to whet your appetite, cross-category partnerships like Jack Daniel's and Coca-Cola are joining forces to make our beloved beverages even more accessible, while flashy packaging options like bag-in-box and elegant glass are dressing up your drink just right.
Whether you're sipping from a resealable can or toasting with a premium glass, the RTD market is offering something spirited and new to delight in. There's no wondering how or why we've been spirited away by the RTD market this year!