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  • Writer's pictureVik F.

Spirited Away by The RTD Market

Updated: Sep 11, 2023

Ready-to-drink (RTD) beverages are taking a luxurious turn, and your glass might just feel a little fancier!

Between 2018 and 2021, super-premium cocktails and long drinks have seen an impressive growth of 71%, a testament to our refined taste buds craving higher-quality and branded concoctions.

On the flip side, hard seltzers are taking a backseat with a 10% volume decline in 2022, perhaps a signal to bartenders and brewmasters to rethink their malt-based strategies.

Hold on to your glasses, because innovation is stirring the cocktail scene like a masterful mixologist. Flavor trends are tantalizing taste buds with fuller flavors, higher ABVs, and fruit, tea, or cocktail-inspired profiles.

As if that's not enough to whet your appetite, cross-category partnerships like Jack Daniel's and Coca-Cola are joining forces to make our beloved beverages even more accessible, while flashy packaging options like bag-in-box and elegant glass are dressing up your drink just right.

Whether you're sipping from a resealable can or toasting with a premium glass, the RTD market is offering something spirited and new to delight in. There's no wondering how or why we've been spirited away by the RTD market this year!


With each sip facilitated and every brand story told, we meticulously design moments that resonate, ensuring your brand isn't just tasted, but remembered.

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