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  • Writer's pictureVik F.

The Beverage Industry is Going Conscious - An Industry Makeover

Updated: Sep 17, 2023

Hold onto your cocktail glasses, because the beverage industry is getting a socially conscious makeover! Provi and SevenFifty Daily are stirring the pot with a virtual roundtable that's all about aligning your sips with your values. Industry leaders will discuss everything from sustainability to diversity, aiming to redefine what it means to enjoy a drink in today's world.


Why is this so exciting? Well, a recent NielsenIQ study revealed that 60% of U.S. consumers have shifted towards more ethical and sustainable purchasing since the pandemic. That's right, people are not just asking, "What's in my glass?" but also, "What values does it represent?" This roundtable is set to answer those questions, offering a fresh perspective on how beverage companies are adapting to meet the demands of the conscious consumer.


So, if you've ever wondered how your favorite beverages could contribute to a better world, this is an event you won't want to miss. It's not just about tasting notes and food pairings anymore; it's about how your drink choices can make a real impact. Cheers to a future where every sip counts!


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