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  • Writer's pictureVik F.

Uncorking AI: Revolutionizing Wine Selection

Updated: Sep 23, 2023

After a tiring day, you log onto your favorite wine retailer's website, and it already knows exactly which wine you're in the mood for. This is not just the magic of a good sommelier but the sophistication of Artificial Intelligence, bringing the wine industry and consumers closer than ever. Let's take a deep dive into how AI is revolutionizing wine selections, bringing a new spark to the industry!


Amidst the cacophony of headlines warning about AI's potential to wreak havoc, there's a more delightful story being penned in the vineyards and online wine shops. AI is quietly transforming the world for the better, whether by accelerating vaccine development or battling climate change. And when it comes to the vast world of wines, a company named DRINKS is taking the lead in crafting this tale.


At the heart of DRINKS lies a clear vision: to demystify the world of wines for enthusiasts and casual drinkers alike. Think of them as the tech-savvy friend who not only knows their Bordeaux from their Barolo but also precisely what you'd love. The company's special brew, the PAIR (Predictive AI Retailing) system, serves as a beacon in this endeavor. Zac Brandenberg, the charismatic CEO of DRINKS, shares, "With millions of wine choices and each bottle having its unique character, the vastness can be overwhelming. That's where our AI steps in, making the selection process not just easier but truly enjoyable."


It's not all about getting the perfect recommendation, though. Dive deeper, and you'll find that PAIR is revolutionizing the industry in more ways than one. A recent study showcasing the platform's prowess revealed a jaw-dropping 200% increase in online wine sales. Engagement, click-through rates, and product favoriting were also off the charts. For industry insiders, this isn't just impressive; it's transformative.


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