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  • Writer's pictureVik F.

Wellness in Every Sip: The New Wave in Healthy Beverages

2023 has been a roller coaster for every market in every industry. Like every industry, we've had new waves all over, but none have caused a roar such as the Healthy Beverage category. Gone are the days when fitness was the sole focus of a healthy lifestyle. As Carla Saunders from Cargill points out, it's not just about how much we move, but what we consume that takes center stage in our health journey. More and more, we're making choices based on the positive impact they have on our overall health. This includes everything from the convenience of meal replacement drinks to their protein content, ability to provide satiation, and even their taste.

But here's the real kicker – gut health is now at the forefront of our wellness conversations. Thanks to experts like Paula Limena from ADM, we're seeing a surge in interest in how a healthy weight and metabolic health are deeply connected to our gut. This awareness is influencing the types of products hitting the shelves, especially in the beverage aisle. Drinks that support our microbiome with prebiotics, probiotics, and postbiotics are not just trends; they're becoming staples in our diet.

Thom King of Icon Foods brings another perspective into the mix, highlighting the role of fiber – the unsung hero in our diets. It's about more than just digestion; fiber is essential for energy, supporting our immune system, and even influencing our mood. The beverage industry is catching on, innovating drinks that are not just about quenching thirst but also about enhancing our health.

And let's not forget the sweet talk about sugar. We're witnessing a shift towards less sugar and more natural sweetness, without sacrificing taste. This change is more than a passing trend; it's a significant movement reshaping the way beverages are formulated.

As we look ahead, the future seems bright and brimming with possibilities. The beverage industry is leading the charge, creating drinks that align with our holistic health goals. From functional ingredients to gut-friendly formulas, the choices are expanding, and our journey towards better health is becoming more delicious by the sip.


With each sip facilitated and every brand story told, we meticulously design moments that resonate, ensuring your brand isn't just tasted, but remembered.

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