Brand Activation Industry Insights

The hemp beverage industry could disappear in 2026. Not because consumers stopped buying it. Not because retailers stopped selling it. But because of federal policy language that could remove hemp-derived consumable products from the market entirely. Last week, I traveled to Washington, D.C. with a group of amazing women from Women in Hemp, part of the Hemp Beverage Alliance , to meet with House and Senate offices about exactly that issue. Our goal was straightforward. Help p